Celeste Perez
Founder / Managing Director, WellFed and Co-Founder / CEO, Droplet Co-Founder / CEO of Droplet and Founder / Managing Director of WellFed
About this speaker
Celeste is a graduate of USC with a degree in broadcast journalism, and minors in entrepreneurship and music industry.
Prior to Well Fed, Celeste started her career at Disney Consumer Products in Product Development, and launched her first DTC organic skincare line, Nectar, in 2011.
While freelancing as a web developer, Celeste became a trusted local community & culture guide for corporate teams at Google, Airbnb, YouTube, and Nestlé. As a host, her "bite-sized" food and travel videos have garnered millions of views on AppleTV and Tastemade, where she has also hosted episodes of Taste Test, a foodie trivia show for Snapchat Discover.
In 2014, Celeste helped pioneer influencer-led product lines and joint ventures for top social media personalities and celebrities at Digital Brand Products, while also leading brand and marketing strategy for in-house brands, eventually becoming Director of Marketing of ROE Caviar.
Her experience as a freelance creative also led her to start FreelanceIsntFreeCA.org, a campaign to enact laws protecting California's 2 million freelancers from non-payment.
Celeste created Well Fed in 2015 to help entrepreneurs and startups navigate the "sweet spot", where design meets product/market fit.